What is UX and its importance



The term Ux is on the rise lately. As a result, several advertisements and courses on the subject have emerged. But what really is User eXperience?

1 - What is UX

UX is a set of practices and strategies that seek to deliver a good user experience. In most advertisements that emerged with the popularization of the UX professional, these practices are attributed to a profile exclusively of a front-end programmer, that is, a professional who takes care of the visual part of the site. But the truth is that the ideal UX professional should actually be a mix of branding and specialist in deploying and servers, since the response time of a website is an important part of the user experience.

2 - The functions of the UX professional

The main functions of the UX designer are:
  • Preparation of user navigation maps;
  • Usability tests;
  • Creation,
  • development and implementation of innovative and attractive solutions;
  • Prototyping,
  • user and process flow linking communicative interaction to design ideas.
  • Management and coordination of practices related to website performance.

3 - The principles of style

Much of the UX design work is also related to style, a nice style makes a lot of difference in the user experience. Although I don't specialize in this area, I'll give you some tips I've gathered through my hands-on experience to cut your way.

This topic, to be honest, is not even part of the original subject of the Post, but I decided to do it anyway.

White space: A good, easy-to-understand interface has a lot of white space. Less is more!

  • Grids and alignment: This is no man's land. always align the content, but if you ask me if there is a clear alignment formula I will say no. Because if you align everything to the center, your content will look like a robot and will be uncomfortable, but no one likes shapeless content. My tip is to always use grids and draw a picture of how you would like your site to look. build on it from there
  • Scale: Define fixed sizes with defined levels of importance and use them when developing your layout. If a title is sorely needed, give the highest value in your table to it, if something is less important give it a smaller value. Using a conscious pattern may not seem like a big deal, but it makes a big difference in the end result.
  • Colors: Find a color palette that you like, my tip is to get one on the internet and if you want to change it open the color in an online color wheel with HSB format and change the "H". By the way, "color wheel" is the keyword in this topic, it pretty much does the job for you using the color theory you learn in the arts.
  • Typography: Define similar fonts and that you enjoy and define levels of importance for them, usually two fonts are enough.
  • Visual hierarchy: hierarchy is the order you should give importance to an element. In the previous topics, you understood that scale and typography have an order of importance. Combining the orders you created of both elements with color creates the visual hierarchy. Elements With larger sizes, stronger and more colorful fonts tend to be seen first, stand out more, and/or users place more importance on them. There is no right or wrong, but it's good to keep that in mind. Usually, I usually put titles with the highest hierarchy, Buttons right after, Texts with an intermediate hierarchy, and descriptions with the lowest hierarchy, but it can vary from project to project.